ENTERTAINMENT PRODUCTION, MANAGEMENT & PROMOTION
Peter Feldman’s show business career stretches back to his high-school days in Santa Barbara where, as a burgeoning musician, he dove into concert photography and concert promotion with a local rock promoter. In college he fronted a blues band as the lead vocalist, managed the college’s theater and ran a film series before producing U.C. Santa Cruz’s largest outdoor concerts two years in a row. After graduating, his first job was helping to run the largest public events series outside of NYC’s 92nd St. Y at the College of Marin.
He began his real rock & roll career as a Tour Manager for the Moody Blues and then went on to tour the world and produce and promote concerts, manage theaters, manage artists, produce music festivals and TV productions. In the late 1990’s, Peter spent a few years focused on corporate and industrial entertainment production before he fully committed to online marketing. A sample of Peter’s 1970’s concert photography shown below.
CASE STUDY
Our Maui client’s project, Maluaka, was off to a terrific launch of sales of their ultra-luxury residences overlooking Maui’s magnificent Maluaka beach. They asked etainia to help produce a launch-party for their founding buyers, guests and family – approximately three hundred guests. Originally tasked to hire Steely Dan, I negotiated a private date at the end of their tour which was wrapping in Honolulu. A few weeks before the show, the band backed out of the date and left us in an emergency state to find talent for the already announced event. The client’s next choice was Kenny Loggins. I had produced a private corporate show with Kenny a few years prior and knew that he was a great performer, but could not carry the ninety-minutes the client required. I reached out to a friend who worked with Michael McDonald and he put me in touch with Michael’s manager. We were able to work out a deal for a co-headline performance with Kenny’s band backing up both artists. Michael and Kenny had written Grammy winning songs together, but hadn’t performed live together for a dozen years. The party was a terrific success, Kenny opened, then Michael performed his set, with the two of them performing several songs together as a finale.
